I am a communications expert adept at crafting impactful copy tailored to specific audiences. My goal is to help organizations/individuals speak compellingly to their internal and external stakeholders.
In all content I create, I prioritize branding, and compelling CTAs, as well as respect, empathy, clarity, validation, and appreciation. They're not just part of my professional strategy; they're fundamental values that shape every aspect of my life.
My Roles
Copywriter - Rocky Vista University: Content creation across university communications, including emails, social media posts, infographics, blogs, student spotlights, and web materials.
AI Dialogue Writer -Mother Tongue: Crafted reviewed edited, and trained AI-generated copy, ensuring accuracy, maintaining a human voice, and aligning with client queries across blogs, marketing materials, articles, and product descriptions.
Copywriter - Pearson (OLS): Produced bespoke digital content for emails, brochures, websites, directories, newsletters, banners, and other direct-response marketing materials. Reviewed marketing, media, and client-generated content to ensure brand consistency and strategic goals.
Digital Content/Copywriter/Manager - Health Products For You: Crafted and refined content across eleven e-commerce websites, encompassing product details, category pages, banner ads, modals, and utility pages. Managed blog creation and editing, and refined email and SMS advertising copy. Proficient in keyword search and maximizing SEO effectiveness.
Senior Internal Communications Specialist - Centene: Led CEO blog, newsletters, PPT presentations, town halls, announcements, and employee engagement. Spearheaded employee recognition, CSR, United Way initiatives, new hire orientation, success stories, and multicultural content. Managed KPIs, email tracking, community boards, and editorial calendar.
Community Outreach/Client Services/LFD - Service Corporation International: Fostered relationships with social service departments, healthcare providers, nursing homes, and assisted living organizations to increase market awareness of end-of-life preparation. Provided compassionate guidance to families, coordinating funerals, memorial services, cremations, and calling hour services.
Public Relations Manager - Epsilon: Crafted corporate materials such as blogs, vlogs, fact sheets, white papers, executive talking points, press releases, and newsletters. Oversaw external communications, handling media pitching, byline articles, and interviews.
Corporate Communications Manager - International Federation of Accountants: Wrote and edited fact sheets, white papers, press releases, and bylined articles. Speechwriting and marketing for CFO.
B.A. - Journalism, and Communications Pace University
A.A. - Mortuary Science American Academy McAllister Institute
A.A. - Theatre Arts Stella Adler Conservatory of Acting